[SURBL-Discuss] RE: Applying SURBL against blog comment spammers

Rob McEwen rob at powerviewsystems.com
Thu Sep 2 10:53:41 CEST 2004

>SO I say, go ahead and add them.

Chris... where have you been? We have had extensive discussions recently
where we all concluded that we have to make getting the FPs down a priority
and the only way to do this is to (gulp), allow some graymarketers loose
(those who do a some or much spamming but who do have some legitimate uses).
It wasn't an easy decision... but the need to get SURBL to a "set it and
forget it" point is mission critical.

>However I would like to see an example of a spam'd blog.

Happens all the time in the comments section of these blogs. Not often with
blogger.com, more often with Moveable Type blogs because (1) these link to
the comments section, (2) the comments section is usually permanent with MT,
and (3) these comments then get indexed by search engines.

It is this last thing that is key. These blog spammers don't seriously think
that they are going to sell much based on human beings viewing their spam.
They just want search engine position because Google sees a link from
such-in-such blog to the spammers web site as a "vote" by such-in-such blog
for that spammers site, thus raising the spammer's site's rankings on

Mischievous... but a very powerful marketing technique!

For examples, see the following:


Rob McEwen

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