[SURBL-Discuss] RE: Requesting removal from blacklist

Greg Schuler GregS at aptimus.com
Fri Jun 2 19:03:00 CEST 2006

Hi Jeff,

I've subscribed to the to the mailing list. 

Regarding your comment below, should we ever decide to re-enter the
email marketing business we will build our mailing list from scratch
using a confirmed/verified/closed-loop opt-in process so there will be
no doubt regarding permission to mail.

I've noticed that aptimus.com is still on or has moved to the
ws.surbl.org list.  Is there other information I can provide to further
my request for removal?


Greg Schuler
Aptimus, Inc.

-----Original Message-----
From: Jeff Chan [mailto:jeffc at surbl.org] 
Sent: Saturday, May 20, 2006 4:19 AM
To: Greg Schuler
Cc: William Stearns; ml-surbl-discuss
Subject: Re: [SURBL-Discuss] RE: Requesting removal from blacklist

On Friday, May 19, 2006, 3:08:23 PM, Greg Schuler wrote:
> Hi Bill,

> I appreciate your quick response.  And I'm interested in what others 
> on the mailing list might have to say about this as well.

You may want to subscribe:


(I had to manually approve your message since you're not subscribed.
You can unsubscribe at any time.)

> In answer to your questions:

>>If you've assembled a live customer list with UBE for a few years, 
>>then stop sending UBE, doesn't that mean you get the benefits of that 
>>UBE even after you stop sending it?

> I don't believe so.  First, even though we didn't have a 100% 
> closed-loop opt-in list process, most of the email we sent was not 
> UBE.  We only emailed names collected from what we believed were 
> legitimate transactions on our partner web sites.  The consumer was 
> always presented with a privacy policy and terms of service that told 
> them they would be agreeing to receive future email offers by 
> completing the transaction. So while it wasn't perfect, we were making

> an effort to be sure the email we sent had the end-user's permission. 
> We ultimately learned that this wasn't sufficient.
> The fact that we ended up with spam traps and other "bad"
> addresses in our email lists is proof that our process was flawed.  So

> we decided to exit the email business in December, 2005.  Had we 
> continued to email "live customers" after that, then yes I suppose you

> could say we were still benefiting from past practices. But we didn't 
> do that.

One way to definitively solve this kind of problem is to mail your
existing addresses and ask if they still want to get mail.
If they don't reply or say no, you remove them.

It's a pretty standard solution.

Have you considered that?

Jeff C.
Don't harm innocent bystanders.

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