Wow this is even a better article!
http://etdeliverability.typepad.com/chips_deliverability_tips/2004/10/brand _names_und.html
Perhaps we should get in touch with the people of Pivotal Veracity?? Check out this paragraph:
"How does this affect you? My friends at Pivotal Veracity who offer phenomenal new technology for tracking email deliveries to top ISP's recently completed a study on the topic of SURBL's and deliverability. They found that emails containing a blocked URL were blocked entirely at 5 of the 20 ISP's tested, while 7 ISP's moved the email to the bulk folder. Also, their tests showed that emails with blocked URL's were filtered to bulk or discarded at 50% of medium to larger enterprises. Pivotal Veracity's new product, eBrand Monitor (also offered via ExactTarget's Inbox Detective), helps companies detect blocking before it causes problems."
For those keeping count, that leaves 8 ISPs that need a LART ;)
I suspect this is why Jeff always yells at me to get our FP rate lower! But I love how the article ends. Clearly shows legit companies that they need to keep track of their affiliates, because they can and will hurt their brand.
--Chris