HITN ConfirmationBelow is an email I received, purportedly on behalf of Avis from a company called Outward Media.
Does anyone know if this is a legit firm? To me it looks potentially legit but that Avis has given the marketing duties to a questionable firm. For example, I haven't used the email address below in close to 4 years!
Anyone ever heard of csmarketingmail.com or Outward Media?
They claim to be CAN-SPAM compliant but, as written before, this isn't a legal issue as much as a consent issue.
And from the info at http://www.outwardmedia.com/b2b.html, it looks to me like they mine data:
Domain match - Our proprietary software process generates primary corporate email address at 8.5 million companies using associated email domain and historically accurate email domain pattern.
Thoughts?
Regards, KAM
----- Original Message ----- From: Outward Media To: kmcgrail@peregrinehw.com Sent: Wednesday, April 18, 2007 3:12 PM Subject: Requesting Your Permission
Dear subscriber,
Outward Media, Inc. (OMI) is an email marketing agency. OMI is asking your permission to send you special offers from Avis Rent A Car via e-mail.
Avis strives to make it easier for you to do business with them and they would like to provide you with relevant and valuable information about their services, as well as special promotions designed to help meet your business travel needs.
While we find the majority of people appreciate receiving this information, you may request to be excluded from future Avis mailings. You may unsubscribe by clicking the following link:
Unsubscribe
Please do not reply to this e-mail. OMI provides CAN-SPAM compliant email services. If you opt not to recieve business emails from Avis, your email address will be removed from the file within 10 business days of opting-out.
You can learn more about Avis online at www.avis.com
Thank you for the opportunity to share information with you..
Sincerely, Outward Media Inc. 9229 Sunset Boulevard, Suite 306, Los Angeles, CA 90069 www.outwardmedia.com
This email message is on behalf of: Avis World Headquarters 6 Sylvan Way Parsippany, NJ 07054 (973) 496-3500 .
Red flags:
- taking 10 days to do an unsubscribe. - mentioning the CAN-SPAM act. - sending to an ancient address. - threatening to send more unless you click on their web link.
The last, especially. It reverses the meaning of permission.
Joseph Brennan